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CASE STUDY

Home Room

by Decorist

PROJECT TYPE

Branding, Web Design & Marketing Strategy

VISIT WEBSITE

homeroom.decorist.com

SERVICES PROVIDED: COMMISSIONED PACKAGE

Custom Branding Design

Marketing Materials

Pitch Deck Design

Newsletter Design

Instagram Story Templates

Landing + Interior Page Templates

Bespoke Website Design

Website Development

INSPIRATION

We envisioned both the Home Room branding and website design feeling clean and neutral and to exist as the perfect backdrop to showcase the featured tastemaker. The website will be editorial, approachable, easy to navigate, and intentionally designed to evolve with the brand.

TONE

APPROACHABLE

PROFESSIONAL

ACCESSIBLE

EDITORIAL

INSPIRING

INFORMATIVE

MISSION STATEMENT

Home Room by Decorist represents approachability, inspiration, and community. They provide an educational and intimate online experience that encourages visitors to seek their guidance for creating a home that is both beautiful and functional.

TAGLINE

Lessons in Beautiful Living

Logos

The primary logo features bold sans serif typography paired with the well-established Decorist logo, while the single letter script accent hints at the approachability and diversity of the brand.

Typography

The typography is easygoing and modern, yet refined and relatable. It is not superior, formal, or closed off. We addressed selections for typography as a meeting point for both form and function, with the purpose of guiding the audience to living well through good design.

PROXIMA NOVA BOLD

ABCDEFGHI

JKLMNOPQR

STUVWXYZ

PROXIMA NOVA REGULAR

ABCDEFGHI

JKLMNOPQR

STUVWXYZ

Color Palette

A neutral foundation was key to ensuring the work of the profiled tastemakers is at the forefront. Incorporating warm tones adds an inviting, all-encompassing sense to the Decorist brand.

Home Room by Decorist welcomes a diverse audience. Elevated and entirely accessible, the website is an inviting space that effortlessly inspires design enthusiasts with engaging content featuring distinguished industry tastemakers.

LET'S CONNECT

Hire Us

If you’re looking for this level of service—a team of designers, writers, and brand experts dedicated to creating a digital and visual identity that resonates with your deeply-held values as well as your target audience—we’d love to tell you more about our collaborative process.

Website

Our main priority for the Home Room by Decorist site was to build on their existing brand while creating something that could stand on its own. We created a simple yet engaging foundation for their ever-changing content and imagery.

GOALS

We began with a neutral foundation, then paired their sleek, minimal branding with the stunning images from featured designers to captivate, inspire, and educate a diverse audience. With subtle yet sophisticated animations, bespoke copywriting, and an entirely elevated layout, the website will invite visitors in and encourage connection within a community of designers, tastemakers, and Decorist experts.

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