CASE STUDY
Nate Berkus
PROJECT TYPE
Commissioned
VISIT WEBSITE
SERVICES PROVIDED
Creative Direction
Bespoke Website Design
Shopify Website Development
Website Copywriting
Product Upload
Blog Migration
Search Engine Optimization
Website ADA Compliance Integration
The Nate Berkus brand marries the inspirational with the aspirational—creating beautiful environments that encourage others to cultivate beauty and meaning in their own homes, in their own deeply personal way.
Modern, approachable, editorial, and elevated, the Nate Berkus brand is a visual extension of his well-established values and signature aesthetic.
INSPIRATION
The online home for the Nate Berkus brand was designed as a digital experience that transcends two dimensions, embodying the signature style and feel of the spaces that Nate and team create through design services, artisan collections, and his influence as an industry tastemaker. We thoughtfully chose every design element to reflect the recognizable essence of their work, embodying their ability to juxtapose luxury and simplicity, clean lines and timeworn textures. We set out to cultivate a seamless narrative that showcases the weight and depth of the Nate Berkus brand with expertly-written copy, editorial typography, and intentionally-placed imagery.
TONE
STYLISH
ELEVATED
APPROACHABLE
RELAXED
MISSION STATEMENT
Nate Berkus is a lifestyle brand encompassing residential interior design services, furniture and accessory collections, brand partnerships, and published works. Nate and his team channel their expertise and distinctive philosophy to influence the design industry as well as the general population. Their work surpasses the design genre, prioritizing the expressive qualities of artful furnishings and decor of every style and era. A Nate Berkus space is founded on connections—the stories each element carries and how they communicate the narrative of the lives lived there.
"Everything you love, collected and assembled in one place."
- NATE BERKUS
Logos
The primary logo features bold sans serif typography paired with the well-established Decorist logo, while the single letter script accent hints at the approachability and diversity of the brand.
Typography
We chose timeless typography–a classic serif for headers and a sans serif typeface for body copy–that complemented the existing branding without diluting it.
AUSTIN NEWS HEADLINE LIGHT
ABCDEFGHI
JKLMNOPQR
STUVWXYZ
AVENIR LIGHT
ABCDEFGHI
JKLMNOPQR
STUVWXYZ
Color Palette
We intentionally curated the color palette to be both a canvas and complement for their warm, textural portfolio imagery. We began with a foundation of tone-on-tone neutrals then layered in rich, moody accents for visual interest.
Home Room by Decorist welcomes a diverse audience. Elevated and entirely accessible, the website is an inviting space that effortlessly inspires design enthusiasts with engaging content featuring distinguished industry tastemakers.
We wanted the Nate Berkus site to be artful, bespoke, and impactful—a reflection of the spaces he creates. We channeled timeless design, editorial elements, and intentionally-placed layers to create an online environment that complements their expansive portfolio and product imagery. The site is a celebration of refined minimalism, in which every detail has both purpose and visual appeal. Cool, curated, and uncluttered, the design includes subtle animations, seamless navigation, and clean lines that create an experiential feel. Most importantly, it’s a consummate online home for all things Nate Berkus–where design enthusiasts and clients alike find a warm welcome and meaningful inspiration.
Website
Our team of expert designers and copywriters were inspired by the inherent ability of Nate Berkus and team to design homes that are living galleries–effortlessly livable, yet an artful curation in their own right. This thoughtful balance of beauty and functionality anchors the site, with large-scale imagery, classic typography, and the many facets of the Nate Berkus brand integrated into every page.