CASE STUDY
Palecek
PROJECT TYPE
Social Media Management
VISIT WEBSITE
SERVICES PROVIDED
Content Creation
Palecek has been influenced by the beauty of natural materials for nearly 50 years. Established relationships with global artisans and vendors, and a Northern California headquarters, yields a signature style that marries tradition with distinctly contemporary finishes. As a family owned company, Palecek strives to sustain the environment and be responsible in business, making them a trusted partner in curating unforgettable living spaces.
Crafting engaging Instagram Reels and Stories with thoughtfully written captions, IDCO Studio was trusted with the content creation behind the Palecek brand.
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INSPIRATION
Natural materials and true craftsmanship are at the heart of all Palecek designs. Every bit of inspiration for their collection begins with nature, which is why they offer the largest selection of natural fiber and wood frames in the industry. Inviting the eclectic mix of old and new into a space, Palecek ensures innovation and a unique pairing of materials are at the forefront.
INSPIRATION
CUSTOMIZED
CRAFTED
UNFORGETTABLE
UNEXPECTED
PRESERVED
NATURAL
MISSION STATEMENT
Palecek believes that great design is unexpected and refined, a textural celebration of the raw materials surrounding us. Inspired by nature, crafted by artisans. From the smallest of accessories to bespoke furniture, you’ll find that same attention to detail and artisanal quality in every single piece of the Palecek collection.
TAGLINE
Inspired by the Beauty of Natural Materials
Logos
The preexisting logo displays a welcomed partnership of raw and refined, textural and smooth, natural and elegant, all coming together to create undeniable beauty.
Typography
The typography distinguishes itself through the strength of its characters. With a strong significance on the vertical strokes and the high contrast between thick and thin, the bold serif is a nod to the unexpected nature of the collection, blending seamlessly with the clean sans serif.
BAUER BODONI BLACK
ABCDEFGHI
JKLMNOPQR
STUVWXYZ
MR EAVES XL SAN OT REG
ABCDEFGHI
JKLMNOPQR
STUVWXYZ
Color Palette
Intentionally inspired by texture and natural materials, the warm layered neutrals and earthy tones add definition and balance to all spaces they touch.
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Mockups
STATIONERY
Inquire About a Custom Project
If you’re looking for this level of service—a team of designers, writers, and brand experts dedicated to creating a digital and visual identity that resonates with your deeply-held values as well as your target audience—we’d love to tell you more about our collaborative process.
Every space deserves a touch of pattern and texture. It's an intentional choice to let those natural textures truly envelop a space. Mixing materials is a specialty at Palecek, with each piece so uniquely beautiful on its own, but undoubtedly more impactful when paired together.
Palecek welcomes those seeking new innovations and silhouettes that couple signature, hand-crafted quality with understated elegance. From the layers of natural rattan to dynamic, geometric texture and three-dimensional shapes, Palecek brings effortless luxury into unexpected interiors.
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Social Media
Both sleek and textural all at once, the Palecek social account invites you to pull up a seat and stay awhile. Dynamic and entirely accessible, we transformed their inspired collection into bespoke, engaging content, encouraging connection between their community of signature artisans and trade professionals, within a serene digital space.
