A mission statement is more than just a collection of words; it's the heartbeat of your interior design business. A thoughtfully-crafted mission statement lays the foundation for an authentic brand voice and consistent messaging. It can inspire confidence, build trust, and differentiate you from competitors in an already crowded market. The key is to keep it simple, distilling the essence of your work into one impactful sentence.
Our team of professional copywriters has written countless mission statements for interior designers and have found the task is an art, not a science. There’s no fill-in-the-blank model, but there are a few key components to include. Whether you're looking to update your current mission statement or starting from scratch, here are a few tips for crafting a mission statement in just four easy steps.
Design by Heidi Woodman Interiors | Photography by Nolan Calisch
Your Why
The first step in crafting a mission statement is to explore your "Why." This is different for everyone so start by reflecting on the passions and principles that drive your work. Are you driven by the desire to create spaces that foster joy, promote sustainability, or elevate well-being? Do you want to bring beauty back to historic properties? Your "Why" is both the emotional and ethical core of your interior design business that serves as the foundation for the rest of your statement.
Your How
Now that you've got your core values identified, it's time to think about "Your How" – the unique approach that sets your design process apart. Whether it's your commitment to collaborative interior design, a focus on sustainable materials or dedication to timeless aesthetics, your approach defines the distinct qualities that make your business stand out.
Design by Tiffany Leigh Design | Photography by Patrick Biller
Ideal Client's Pain Point
Knowing who your ideal client is and understanding their pain points are key elements in crafting a mission statement that resonates. Think about the challenges and aspirations of your target audience. Are they looking for functional solutions to small spaces, an elevated family home or a glamorous second getaway? Tailor your mission to address these pain points in order to showcase not only your ability to solve the problems that matter to them but also your ability to empathize with them.
The End Result
The final piece of your statement should be mentioning the end result of your interior design work. Envision the impact you want to have on your clients' lives and spaces. From creating havens of tranquility to transforming houses into homes with character, your statement should articulate the tangible and emotional outcomes you strive to achieve with each project.
Design by The Interior Collective | Photography by Lindsay Brown
Put It All Together
Now it's time to put it all together by taking the sentiments of each of those categories and distilling them down into a few impactful sentences. This is a great exercise in introspection, strategic thinking, and understanding your audience that will benefit your interior design business in the long run. Our copywriters put together this example if you're feeling stuck:
IDCO Studio is a full-service interior design studio that [Why] is passionate about creating homes that marry style and functionality. Our collective of seasoned designers [How] guides our clients through a collaborative process as they [Pain Point] envision a home that reflects their present life and future aspirations. Together, we [End Result] curate spaces where our clients live their most intentional, meaningful, and beautiful lives.
Once you're satisfied with your newly crafted mission statement, you are well on your way to having a clear brand voice. This statement should serve as the foundation for the rest of your brand voice and messaging, communicating your vision, values, and goals, and ultimately setting the tone for both your clients and your team.