How to Refresh Your Service Page in Under an Hour
- Brenna Knight
- Aug 20
- 4 min read
Updated: Sep 10
If you’ve been running your interior design business for any length of time, chances are your service page copy could use a refresh. Maybe you launched your website a few years ago and haven’t looked at it since. Maybe you copied and pasted the same service descriptions you’ve been using since your very first client. Or maybe your business has evolved, but your website hasn’t quite caught up.
The good news? You don’t need to schedule a full rebrand or overhaul your website design to make an impact. With a focused strategy and just one dedicated hour, you can give your service page a major facelift that helps you attract the right clients, clarify your process, and convert browsers into booked projects.
Let’s walk through exactly how to do it.
Design: Billy Cotton | Photography: Stephen Kent Johnson
Why Your Service Page Matters More Than You Think
Your service page is one of the most powerful sales tools on your website. Think of it as your digital storefront: it communicates not only what you offer, but also how you work and why someone should hire you.
For interior designers, this page is often where potential clients decide whether to reach out or click away. If your services aren’t clear, your copy feels outdated, or your language doesn’t reflect your brand voice, you risk losing potential inquiries before they even make it to your contact form.
Refreshing your service page is about more than polishing words. It’s about aligning your offerings with where your business is today.
Step 1: Start with Clarity
Before you start rewriting, ask yourself: Are my services easy to understand at a glance?
Too often, interior designers fall into the trap of using vague, overly creative language that leaves potential clients confused. Instead, you want to lead with clarity. State exactly what you do, who you do it for, and what kind of results they can expect.
Write down your core services in plain language—no jargon.
For each service, add one line that explains the outcome or transformation for your client.
Example: Instead of “Full-Service Design,” write “Full-Service Interior Design: Comprehensive design and project management from concept through installation.”
This small shift instantly removes guesswork and positions you as professional and approachable.
Design: Pierce & Ward | Photography: Michael Clifford
Step 2: Update Your Process Overview
Clients want to know what it’s like to work with you. If your service page doesn’t explain your process, you’re missing a major opportunity to build trust.
Think about your process in phases—discovery, design, execution, installation—and provide a quick snapshot of what happens in each stage. It doesn’t need to be overly detailed (save that for your welcome packet), but it should give potential clients confidence that you have a clear, repeatable system.
Outline your process in 3–5 steps.
Keep each step short (2–3 sentences) and client-focused.
Example: “We begin with a collaborative discovery phase to learn about your lifestyle, goals, and vision. From there, our team develops a tailored design concept, complete with finishes, furnishings, and layouts.”
This lets potential clients visualize themselves moving through the process with you making it easier for them to take the next step.
Step 3: Make it Client-Centered
One of the most common mistakes designers make is writing their service pages from their own perspective. Instead of listing “what we do” in detail, flip the script and focus on what the client gets.
The language you use should always answer the unspoken question: What’s in it for me?
Re-read your service descriptions. If most of your sentences start with “we,” try rewriting them to highlight “you.”
Example: Change “We provide a full installation of furnishings” to “You’ll walk into a fully furnished, styled home—without lifting a finger.”
This subtle shift helps your copy feel more client-focused, persuasive, and emotionally resonant.
Step 4: Refresh Your Call to Action
Your service page should lead directly into the next step of working with you—usually filling out an inquiry form or scheduling a discovery call. If your call-to-action (CTA) is buried, unclear, or uninspiring, you’ll lose momentum right at the conversion point.
Add a strong CTA at the bottom of your service page (and consider repeating it midway down the page if it’s long).
Use action-oriented language that feels personal and approachable.
Example: Instead of “Submit,” use “Start Your Project Inquiry” or “Let’s Talk About Your Home.”
The goal is to make clicking through feel easy and natural.
Design: Geremia Design | Photography: Laure Joliet
Step 5: Polish for SEO
Once your copy feels fresh and client-focused, take a few minutes to polish it for searchability. This doesn’t mean keyword stuffing—it means using the phrases your potential clients are actually typing into Google.
Identify 2–3 keywords or phrases you want to rank for (like “luxury interior designer in Austin” or “full-service kitchen remodel design”).
Work those naturally into your service descriptions, process overview, and headers.
Add alt text to any images on the page with a variation of those keywords.
Even these small SEO updates can help your page gain visibility over time.
Step 6: Proof, Edit, and Simplify
Finally, give your copy a once-over. Does it sound like you? Does it feel approachable and in line with your brand voice? Trim anything that feels repetitive or overly wordy. Remember: clarity converts.
Refreshing your service page doesn’t have to be an all-day project. With a focused approach and about an hour of your time, you can:
Clarify your service offerings
Showcase your process with confidence
Speak directly to your client’s needs
Strengthen your calls-to-action
Improve your SEO visibility
Small updates can make a big difference in how potential clients perceive your business and whether they decide to take the next step. Think of it as one of the simplest, highest-impact marketing tasks you can do for your studio—because your service page isn’t just another section of your website. It’s the heart of your sales strategy.