Why Wix, Powered by IDCO Studio’s Frameworks, Outperforms Competing Platforms
- Brenna Knight
- Jan 31, 2024
- 2 min read
There is no shortage of website platforms available today. Designers often compare Wix to WordPress, Squarespace, or Showit when deciding where to build their online presence. While each platform has strengths, Wix paired with IDCO Studio’s proprietary frameworks has become a best-in-class solution for interior designers who want beauty, flexibility, and long-term functionality.
Many platforms offer attractive templates, but most lack the freedom designers need to create a truly custom-feeling digital presence. WordPress requires ongoing maintenance, plugin updates, and developer involvement. Squarespace is clean and minimal, but its structural limitations can restrict editorial layouts and advanced portfolio storytelling. Showit offers visual freedom but requires external connections for blogging and can become confusing for non-technical users.
Wix provides the best balance of creative flexibility and intuitive management. Designers can adjust spacing, create layered visuals, customize page structures, and design with the same editorial style found in luxury print publications. This visual freedom is a perfect match for IDCO Studio’s design philosophy.
Our templates add another layer of power. We take a decade of industry knowledge and translate it into a website framework built to convert. Our layouts are informed by how design clients make decisions. Our portfolio pages reflect best practices for visual storytelling. Our services pages use strategic language and intentional content blocks to clarify your value. Our contact pages are optimized for easy inquiry submission. This is not something a new competitor or mass-market template can replicate.
Another advantage is exclusivity. IDCO Studio templates are intentionally released in limited quantities. Unlike marketplace platforms where thousands of designers end up with identical sites, our limited release approach ensures your website remains distinct. This level of curation protects your brand and reinforces the premium nature of your services.
Wix also outperforms competing platforms in stability. Hosting, security, mobile responsiveness, SEO management, and performance optimization are all built into the platform. Designers do not need to worry about plugin conflicts, broken integrations, or maintenance issues that often appear on other systems.
When you combine Wix with IDCO Studio’s editorial design, strategic structure, and limited-release exclusivity, you create a website that stands out in the market while remaining simple to manage. This combination is what allows designers to grow with clarity, confidence, and a digital presence strong enough to support their next chapter.
