Social media trends ebb and flow, but Instagram remains the most important marketing tool for reaching potential clients and sharing new work. The highly visual nature of Instagram makes it a natural choice for designers, with endless opportunities to showcase projects using a combination of feed posts, stories, and reels in image or video format. Another key feature is the platform’s built-in discovery tools, including hashtags and location tagging. These two features enable designers to share content strategically and target specific audiences who are most likely to become clients.
It’s true that developing strategic Instagram content ideas requires staying ahead of the curve, especially with an ever-changing algorithm. But we really believe interior designers should take full advantage of this incredible (not to mention free) marketing platform.
Here are 12 strategic Instagram content ideas to incorporate into your social media strategy to convert followers into clients.
INSTAGRAM FEED CONTENT IDEAS
Generally speaking, the feed should be reserved for professional project images. Our rule of thumb is to treat the feed like a portfolio. Make sure your feed features a well-curated mix of full room, vignette, and detail shots. You’ll also want to plan out posts in advance, paying close attention to balanced color tones and lighting styles from one image to the next. Aim to post on the feed 3-4 times per week with these strategic Instagram content ideas:
When new project photos hit your inbox, it’s easy to want to share every image straight away. But to get the most of your content, we recommend planning out your reveals, and telling a new story with each post. To start, you’ll want to showcase “the money shot” or the very best image from your project. Write out a really thoughtful caption, and make sure to tag the photographer, stylist, and any other major players.
Try using two images of the exact same location with a “swipe to see the before” call-to-action in the caption. Instagram’s carousel feature allows you to post more than one image (or video) to a feed post, making it the perfect opportunity to showcase “how it started” while keeping before images hidden off the main grid.
Social media has made it easier than ever to assert yourself as an expert in the field. One practical way is to use the strongest pull quotes from your blog content and share them on Instagram in a graphic. Another option is to quote a client’s glowing review, like this example from the IDCO Studio account.
Many interior design studios find lifestyle content to be a natural extension of their brand. Your online followers already admire the spaces you create and likely want to see your take on fashion, entertaining, travel, cooking, and gardening. To learn more, listen to our podcast episode with designer and lifestyle influencer Lauren Liess.