The Best Website Pages Interior Designers Forget to Optimize
- May 14
- 3 min read
When interior designers think about website optimization, the homepage usually gets all the attention. Sometimes the portfolio. Occasionally the services page.
But the truth is, some of the highest-impact SEO opportunities live in the pages designers tend to overlook entirely.
These “forgotten” pages often quietly influence how you rank on Google, how long visitors stay on your site, and whether potential clients actually inquire. The good news? You don’t need a full website overhaul to improve them. Most of these are quick wins—small, strategic updates that can meaningfully improve visibility and conversions.
Let’s walk through the most commonly overlooked website pages for interior designers and how to optimize them.
1. Your About Page (Yes, It’s an SEO Page Too)
Many designers treat the About page as purely personal storytelling. While connection matters, it’s also one of your most valuable SEO assets.
Why? Because it often ranks for branded searches like “interior designer in [city]” or “studio name + services.”
If your About page only talks about your journey and aesthetic, you’re missing an opportunity to signal what you actually do and where you work.
Quick SEO wins:
Include your service keywords naturally (e.g., “full-service interior design in coastal Connecticut”)
Mention your location clearly (or service areas if remote)
Add a short paragraph summarizing your services
Use headings that include keywords instead of vague titles like “Our Story”
Link internally to your Services and Contact pages
Think of this page as equal parts storytelling and search clarity.
2. Your Portfolio / Project Pages
Your portfolio is often the most visited section of your site—and one of the most under-optimized. Many designers upload beautiful images with minimal or no context, which is a missed SEO opportunity. Google can’t “see” images the way humans do. It relies on text, structure, and metadata.
Quick SEO wins:
Write descriptive project titles (not just “Project 1” or “Newport Home”)
Add keyword-rich captions or short project descriptions
Include location-based keywords (city, region, style of home)
Use alt text on all images describing the space and design style
Add a short story: client goals, scope, or design challenge
Even 100–200 words per project page can significantly improve search visibility.
3. Your Services Page (Where SEO + Sales Meet)
This is one of the most important pages on your entire website, and often the most underdeveloped. Your Services page is where Google learns exactly what you do. It’s also where potential clients decide whether to inquire. A vague or overly minimal services page can hurt both SEO and conversions.
Quick SEO wins:
Clearly name each service (avoid overly creative labels)
Include keywords like “residential interior design,” “virtual design,” or “new construction interiors”
Break services into sections with headers
Add location or service area context where relevant
Include FAQs that naturally incorporate search terms
Link to portfolio projects that match each service
This page should feel clear, structured, and easy to scan.
4. Your Contact Page (The Hidden SEO Opportunity)
Most designers treat their Contact page as purely functional. Name, email, form, done.
But this page still plays a role in SEO and conversion optimization.
It often ranks for local “contact interior designer” searches and reinforces your service area relevance.
Quick SEO wins:
Add a short paragraph describing who you work with and where
Include your location or service region again
Reinforce your primary services in one or two sentences
Add reassurance copy about response times or inquiry process
Use a clear call to action instead of just a form
This is also a trust-building page, so don’t let it feel like an afterthought.
5. Your Blog (If You Have One—and Even If You Don’t Use It Often)
Blog pages are one of the strongest long-term SEO tools for interior designers, yet many either abandon them or only post sporadically.
Even a few well-optimized blog posts can bring in consistent organic traffic over time.
Quick SEO wins:
Write posts around client questions (not just inspiration)
Use keyword-focused titles (e.g., “How Much Does Interior Design Cost in [City]?”)
Add internal links to services and portfolio pages
Include headings with natural keyword phrases
Optimize image alt text
Refresh older posts instead of constantly creating new ones
If you already have a blog, updating older content can often be more effective than starting from scratch.
Final Thoughts on Website Pages Interior Designers Need
Your website is not just a portfolio—it’s your most powerful SEO tool. And while most designers focus on making it look beautiful (which matters), the designers who consistently book work online are also making it findable.
The good news is you don’t need more content. You just need to optimize the pages you already have.
