5 Strategies for Using Pinterest to Attract Design Clients

Pinterest is more than just a platform for inspiration—it's a powerful marketing tool for interior designers looking to attract high-quality clients. With over 450 million active users searching for design ideas, Pinterest can serve as an evergreen traffic source, driving potential clients to your website and portfolio. The key is to approach Pinterest strategically, leveraging its visual search capabilities to showcase your brand and expertise. Here are five essential strategies for using Pinterest to attract design clients effectively.

Design: Wendy Labrum Interiors | Photography: Aimee Mazzenga

1. Optimize Your Pinterest Profile for SEO

To ensure your Pinterest profile is discoverable by potential clients, you need to optimize it with the right keywords and branding elements. Pinterest operates as a visual search engine, so proper SEO techniques will help increase your visibility.

How to Optimize:

• Choose a Keyword-Rich Display Name: Instead of just using your business name, include relevant keywords. For example, "IDCO Studio | Interior Design & Branding for Designers."

  
  

• Write a Compelling Bio: Clearly define what you do and whom you serve. Use industry-specific keywords such as "luxury interior design," "modern farmhouse interiors," or "coastal design."

  
  

• Claim Your Website: Verifying your website with Pinterest boosts credibility and allows access to analytics.

  
  

• Enable Rich Pins: Rich Pins pull metadata from your website and display additional information, making your pins more informative and appealing.

  
  

• Use a Professional Profile Picture: A high-quality logo or headshot reinforces brand identity.

Pinterest Templates for Interior Designers

2. Create a Cohesive and Strategic Board Strategy

Your Pinterest boards should be thoughtfully curated to attract your ideal clients. Think of your Pinterest as an extension of your portfolio—showcasing your expertise and offering value to potential clients.

Board Strategy Tips:

• Create Niche-Specific Boards: Instead of generic boards like "Living Rooms," try more descriptive names such as "Modern Mediterranean Living Room Inspiration" or "Cozy Minimalist Home Designs."

  
  

• Mix Inspiration with Your Own Work: While you should pin others’ content for variety, ensure your own work takes center stage.

  
  

• Organize Boards by Project Type: Feature boards like "IDCO Studio Projects," "Before & Afters," or "Kitchen Remodels We Love."

  
  

• Include Location-Specific Boards: If you work in a particular area, create boards like "Austin Luxury Interiors" to attract local clients.

  
  

• Regularly Update Your Boards: Keep them fresh by consistently adding new content to maintain engagement.

3. Design Pins That Stand Out and Convert

Pinterest is a highly visual platform, and the quality of your pins directly impacts engagement. Well-designed pins are more likely to be saved, shared, and clicked, driving traffic back to your website.

Tips for Designing Effective Pins:

• Use Vertical Images: The ideal size is 1000 x 1500 pixels, ensuring maximum visibility in the Pinterest feed.

  
  

• Overlay Text Strategically: If you’re promoting a blog post or design service, add text overlays like "Top Interior Design Trends for 2024" to grab attention.

  
  

• Use High-Quality Photography: Professional, well-lit images make a significant difference in pin performance.

  
  

• Create Branded Templates: Maintain a consistent aesthetic using fonts, colors, and logos that match your brand.

  
  

• Include a Call to Action: Guide users to take the next step, such as "Click to see our latest project" or "Book a free consultation."

4. Pin Consistently and Use Pinterest Scheduling Tools

Consistency is key on Pinterest. The algorithm favors active users who regularly pin high-quality content. Instead of pinning sporadically, develop a content strategy that ensures you remain visible to potential clients.

How to Stay Consistent:

• Pin at Least 5-10 Times Per Day: Spread your pins throughout the day rather than pinning all at once.

  
  

• Use a Scheduling Tool: Platforms like Tailwind allow you to plan and automate pinning, saving you time.

  
  

• Repurpose Blog and Instagram Content: If you’re already creating content for other platforms, repurpose it for Pinterest.

  
  

• Leverage Seasonal and Trend-Based Content: If certain design trends are popular (e.g., "Japandi interiors"), create relevant pins to attract more engagement.

5. Drive Traffic to Your Website with Click-Worthy Content

Pinterest can be a powerful lead-generation tool if you direct users to valuable content on your website. Instead of just showcasing images, create content that provides solutions to your audience’s pain points.

Strategies to Drive Website Traffic:

• Write Blog Posts That Solve Problems: Examples include "How to Choose the Perfect Paint Color for Your Home" or "5 Mistakes to Avoid When Renovating Your Kitchen."

  
  

• Offer Free Resources: Create and pin lead magnets like "Download Our Interior Design Budget Guide" to capture potential clients’ email addresses.

  
  

• Link Pins to Portfolio Pages: Make sure your pins direct users to your services, portfolio, or project galleries.

  
  

• Utilize Video Pins and Idea Pins: These interactive formats increase engagement and encourage users to take action.

  
  

• Optimize Pin Descriptions with Keywords: Ensure descriptions contain relevant keywords and a compelling call to action.

Pinterest is an invaluable marketing tool for interior designers looking to attract their ideal clients. By optimizing your profile, curating strategic boards, designing eye-catching pins, maintaining consistency, and driving traffic to your website, you can turn Pinterest into a client-generating machine.

Start implementing these strategies today, and watch as your Pinterest presence helps you grow your design business effortlessly.