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When to Outsource Social Media Marketing

There’s no doubt about it: social media plays a pivotal role in the success of your business. As the number one organic marketing tool for interior designers to reach new clients, leaving social media on the back-burner is not a viable option for long-term growth. We know that creating new content across multiple platforms requires a tremendous time commitment, but you don’t have to go at it alone. We’re sharing both when and how to outsource social media, all while maintaining the authenticity of your brand.

When to Outsource Social Media

Content creation is too time-consuming.

The key to reaching an audience on social media is frequency. Posting every once in a while isn’t going to cut it. Our studio currently advises clients to post at least four times per week to the Instagram Grid, 8-10 times per week to Instagram Stories, once per week to Instagram Reels, and roughly 75 pins per week on Pinterest. Naturally, creating that amount of social media content can be a huge challenge in a busy designer’s daily workflow. If you happen to lead a small team without a dedicated marketing expert on staff, outsourcing social media can be a game-changer.

Managing multiple platforms feels overwhelming.

They say the only constant in life is change, and that could not be more true within the social media landscape. Just when you find a posting routine, the algorithm shifts to prioritize new content (read: video), and you’re back to square one. Business owners can become understandably overwhelmed keeping up with new features and best practices across every platform, and that’s when it’s time to outsource.

Social media marketing is not your forte.

The reality is that you didn’t become an interior designer to spend all your time on marketing. It’s a critical part of growing your business, but that doesn’t mean you can’t turn to the experts for help. Deciding to outsource social media marketing can feel risky, but it’s also a huge opportunity to take your business to the next level.

If you resonate with all of the above, we hear you, and we’re thrilled to share our newly launched social media packages at IDCO Studio. We’ve designed new and improved ways to showcase the best of your work, enrich your brand story, and convert clients on social media.

Choose from the Instagram Grid, Stories, Reels, or Pinterest package – or bundle several of them together – and you’ll receive a one-time delivery of beautifully curated and branded content.⁣ With our social media packages, we're taking content creation off of your plate, giving you the tools necessary to put an efficient and sustainable marketing plan in place. We're sharing an overview of what to expect with each package below.

Choose from four ways to put an efficient and sustainable marketing plan in place.

You will receive a carefully and beautifully curated feed of 48 posts, which will showcase the best of your work or products, along with captivating captions that encourage community engagement, growth, and action.

"Leaving social media on the back-burner is not a viable option for long-term growth."

Over the course of three months, we will curate and schedule out 900 SEO rich pins from your portfolio of work, your offered products, and inspiration images for a fully dynamic, high-converting feed.

You will receive 120 bespoke Instagram Story Slides crafted to add depth to your brand and strategically engaging with your community. Imagine regularly showing up in your Instagram Stories to share your latest blog posts, new projects, product roundups, behind-the-scenes access, and more in a polished and editorial format.

As Instagram transitions from a photo sharing app to an entertainment destination driven by video, the expectations of both the algorithm and your audience are changing. This is where we come in. You'll receive 12 Instagram Reels showcasing the best of your work or products in an elevated presentation, customized to fit your branding.

Ready to outsource social media with done-for-you content that allows you to focus on your time and attention elsewhere? Be sure to act quickly. We've set aside just eight spots for each offering and can't wait to work with you.


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Knowing when to outsource social media marketing is a strategic decision that can significantly impact a business's online presence. Partnering with a reputable digital marketing company can be the game-changer. Whether it's navigating algorithm changes, crafting compelling content, or staying on top of trends, a specialized team can bring expertise to the table. Outsourcing allows businesses to focus on their core competencies while ensuring a professional and effective digital strategy is in place. It's all about finding the right balance for sustainable growth!

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