When to Outsource Social Media Marketing

Anastasia Casey
Apr 15, 2022
2 min read

Updated: Sep 10

There’s no doubt about it: social media plays a pivotal role in the success of your business. As the number one organic marketing tool for interior designers to reach new clients, leaving social media on the back-burner is not a viable option for long-term growth. We know that creating new content across multiple platforms requires a tremendous time commitment, but you don’t have to go at it alone. We’re sharing both when and how to outsource social media, all while maintaining the authenticity of your brand.

When to Outsource Social Media

Content creation is too time-consuming.

The key to reaching an audience on social media is frequency. Posting every once in a while isn’t going to cut it. Our studio currently advises clients to post at least four times per week to the Instagram Grid, 8-10 times per week to Instagram Stories, once per week to Instagram Reels, and roughly 75 pins per week on Pinterest. Naturally, creating that amount of social media content can be a huge challenge in a busy designer’s daily workflow. If you happen to lead a small team without a dedicated marketing expert on staff, outsourcing social media can be a game-changer.

Managing multiple platforms feels overwhelming.

They say the only constant in life is change, and that could not be more true within the social media landscape. Just when you find a posting routine, the algorithm shifts to prioritize new content (read: video), and you’re back to square one. Business owners can become understandably overwhelmed keeping up with new features and best practices across every platform, and that’s when it’s time to outsource.

Social media marketing is not your forte.

The reality is that you didn’t become an interior designer to spend all your time on marketing. It’s a critical part of growing your business, but that doesn’t mean you can’t turn to the experts for help. Deciding to outsource social media marketing can feel risky, but it’s also a huge opportunity to take your business to the next level.

If you resonate with all of the above, we hear you, and we’re thrilled to share our newly launched social media packages at IDCO Studio. We’ve designed new and improved ways to showcase the best of your work, enrich your brand story, and convert clients on social media.

Choose from the Instagram Grid, Stories, Reels, or Pinterest package – or bundle several of them together – and you’ll receive a one-time delivery of beautifully curated and branded content.⁣ With our social media packages, we're taking content creation off of your plate, giving you the tools necessary to put an efficient and sustainable marketing plan in place. We're sharing an overview of what to expect with each package below.