Marketing + Branding

Instagram isn’t where most interior designers are booking clients anymore. In 2026, consistent inquiries are coming from clear websites, strategic referrals, SEO, email lists, and strong client experience. This future-forward breakdown explores where real clients are finding designers now—and how to build visibility that works beyond the algorithm.

Professional photography is one of the biggest investments an interior designer makes—and it should work long after install day. This shot list ensures you walk away with more than just pretty images. From full-room views to styling details and lifestyle moments, learn how to maximize every photo shoot for marketing, press, and evergreen content.

Discover the power of personal branding for interior designers. Learn how it complements your studio brand, when it’s necessary, and 5 steps to build your own.

Here are five essential strategies for using Pinterest to attract design clients effectively.

We're breaking down how to build a cohesive brand that elevates your design business.

Learn to craft compelling emails that engage, persuade, and convert—while staying true to your brand’s unique style and voice.

We're sharing how to use email marketing effectively to enhance your interior design business.

We're proving the power of Pinterest, and how interior designers can harness it in 6 easy steps.

Whether you've been on Instagram for years, or are just starting out, here's how to refresh your Instagram profile.

Whether you've just received your first branding suite or had one for ages, here are all the ways that you can use your logo variations.

A mission statement is more than just a collection of words; it's the heartbeat of your interior design business. A thoughtfully-crafted...

Here's how to produce, pitch, and monetize your interior design holiday content for maximum ROI.

It takes practice to hone your skills on social media. And just when you have a good strategy in place, the ever-changing algorithm...

There’s no question that professional project photos are key for an interior designer. But it’s also important to recognize that visuals...

Picture this: you find a wonderful, talented photographer to shoot images for your portfolio (remember, it’s best to stick with one...

Anyone who has ever rebranded will know it can fairly stressful. Rebranding should be exciting and invigorating! An experienced branding...

Here at IDCO, branding and web design for interior designers is our ultimate expertise. Our job is to create beautiful branding and...

What branded materials you need as an interior designer is a popular topic around here. Despite the talk of literally every service...

At IDCO Studio , our passion is developing sophisticated, refined interior design brands and expertly curated websites for them to...

Learn more about the role of a photo shoot stylist and how their expertise can drastically streamline your interior design shoot experience.