Industry

Instagram isn’t where most interior designers are booking clients anymore. In 2026, consistent inquiries are coming from clear websites, strategic referrals, SEO, email lists, and strong client experience. This future-forward breakdown explores where real clients are finding designers now—and how to build visibility that works beyond the algorithm.

Professional photography is one of the biggest investments an interior designer makes—and it should work long after install day. This shot list ensures you walk away with more than just pretty images. From full-room views to styling details and lifestyle moments, learn how to maximize every photo shoot for marketing, press, and evergreen content.

Interior design scope creep can quietly drain your time and profits. This post breaks down why scope creep happens, how to set clear boundaries, and the systems designers need to prevent extra work before it starts—without awkward client conversations or burnout.

A new year is your chance to reset your interior design business. Learn six practical steps to clarify your goals, refine your processes, and start the year with intention and momentum.

Discover why IDCO Studio’s Wix website templates outperform low-cost competitors through ten years of proven interior design expertise, proprietary strategy, and editorial quality trusted by tens of thousands of designers.

Discover the power of personal branding for interior designers. Learn how it complements your studio brand, when it’s necessary, and 5 steps to build your own.

Learn how to create a signature client experience as an interior designer. From elevated welcome kits to memorable goodbye gifts, discover seven luxury touches that leave a lasting impression.

Every interior designer has a client funnel even if you didn’t mean to build one. Learn how to turn your accidental funnel into a strategic system that tracks leads, nurtures inquiries, and generates referrals. With the Prospective Client Pipeline Bundle, you’ll bring structure and clarity to your sales process, ensuring a steady flow of projects and long-term growth.

Wondering when to raise your rates as an interior designer? Learn the key signs it’s time, how to adjust your pricing strategy, and ways to confidently communicate changes to clients. From evaluating your scope of work to positioning your value, this guide helps you grow your business with clarity and confidence.

Refresh your interior design service page copy in just one hour. Learn simple, actionable updates to clarify your services, highlight your process, and attract your ideal clients. From refining descriptions to improving SEO, these quick fixes will transform your service page into a powerful sales tool that converts browsers into booked projects.

Learn how to onboard your interior design clients with a streamlined, professional process. From intake forms and investment guides to design consultations and welcome kits, this step-by-step guide helps interior designers create a seamless client experience from day one.

Worried about rising costs or fewer client inquiries? Discover six proven strategies to make your interior design business financially resilient. From sharpening your brand and optimizing your digital presence to building repeat clients and new income streams, these steps will help you thrive—no matter how the market shifts.

After auditing over 100 interior design websites, we’ve identified the 5 most common mistakes designers make online—from overdesigned layouts to confusing navigation. In this post, we’re sharing expert insights and practical fixes to help you build a website that attracts clients and converts. Plus, grab our free Website Checklist to evaluate your own site.

Use this mid-year interior design business audit checklist to review your finances, client process, website, and marketing strategy. Designed specifically for interior designers, this guide includes 10 actionable tasks to strengthen your business.

IDCO Studio website templates are built on a decade of proprietary industry knowledge, refined through thousands of real design businesses. From strategic page layouts to editorial visual hierarchy, each limited-release template is intentionally crafted to convert, scale, and remain visually distinct in a crowded market. This is strategy-driven design, not surface-level styling.

To help you build a site that not only looks beautiful but works hard for your brand, we’re breaking down the 10 must-haves every interior designer’s website needs.

A great design presentation is more than just a collection of pretty pictures and specs. So how do you create a design presentation that’s as memorable as the project itself? Let’s break it down.

We’re diving deeper into the essential software programs for running a modern interior design business.

Wix gives interior designers the control and flexibility needed to manage high-impact websites with ease. From visual storytelling and portfolio growth to SEO support and integrated tools, Wix adapts as your business evolves. IDCO Studio enhances these strengths through editorial layouts, strategic frameworks, and limited-release designs that elevate your online presence.

Here are 12 impactful ways to give your interior design business a fresh start this season.